Haute Couture by Billionaires for Billionaires
– or Those Who Wish to Dress Like One
By Robin Jay
It takes one to know one. That’s why businessman Flavio Briatore – international entrepreneur, former Formula One Racing guru, haute cuisine restaurateur, nightclub proprietor and, yes, billionaire – created the Billionaire Italian Couture line of ultra-upscale men’s clothing. Launched in the historic Italian seaside pillar resort of Porto Cervo in northern Sardinia in 2005, Briatore brought the head-turning brand to Miami’s Design District last winter in the beautifully renovated historic former post office.
“I saw the niche for a luxury line that could satisfy a very demanding client, like myself, who travels, loves clothing, understands service and quality, and wants the absolute best and most unique wardrobe available,” Briatore told South Florida Opulence. “Billionaire Couture is a brand for the man who already has a wide wardrobe but is looking for something unique, stylish and yet well made. Sometimes fashionable clothes for men are made just for models and are not flattering, or they lack in quality. My objective was to create a luxury label where garments and accessories are comfortable, of excellent quality, but also have a twist.”
Briatore, clad in his favorite signature slippers, jeans, python belt and summer sports jacket, says he chose Miami as the destination for his latest flagship store “because it is the perfect place for our clientele, which is a good mix of Europeans and Latin Americans, who love our product.”
Billionaire Italian Couture creations have a history – made strictly by hand in limited editions, with fabrics obsessively researched for quality and detail. “I am very proud that my design team works closely and constantly with small artisanal families, each specializing in a field, who are true ‘masters’ at what they do. In fact, it’s more correct to say that our product is ‘crafted’ in Italy, not just made in Italy.”
The fashion line combines made-to-measure and ready-to-wear ensembles. Billionaire Couture shirts feature pressed-flat seams, according to an age-old Italian tailoring technique, with four detachable ribs under the linen collar. Suits have a transversal Neapolitan cut with gold buttons, linen finished, with hand-stitched oblique buttonholes.
Classic jackets have a hint of modernity; ties have wide ends of equal length rather than arrow-shaped; and shoes are crafted entirely by hand and secured with wooden nails and branded with serial numbers for authenticity.