Dwayne Wade and Hublot
Partners in the Art of Fusion
By Robin Jay
Fans of the Miami HEAT and haute horology are taking their courtside seats this season wearing the second-edition Dwyane Wade Hublot timepiece that’s a 180-degree departure from the basketball star’s first sporty watch. The Classic Fusion Dwyane Wade emanates sophisticated elegance with a polished black ceramic 45 mm case.
In terms of executing the game of basketball, Wade is a timing expert. South Florida Opulence asked him how this skill influenced his input in the design of his latest wristwatch.
“A basketball game can be determined by the last few seconds.
Precision and timing can make the difference between a win and a loss. Timing is everything on the court and in life. The same attention to detail was taken when creating the Classic Fusion,” Wade said.
Wade’s signature red, black and gold embellishments are reflected in the new timepiece’s motif. The dial features a prominent Dwyane Wade logo integrated into the counter at 3 o’clock, and the printed Dwyane Wade signature at 6 o’clock. The red and black watch box resembles a luggage trunk, the type of traveling accessory Dwyane would take on the road, and can securely fit up to four watches.
“A fine timepiece can complement a person’s ensemble and I predominantly wear my watches as a fashion statement. Having a watch that is reliable with a sophisticated design is an added bonus. You don’t have to sacrifice fashion for function,” Wade said.
We asked Wade about his interaction with the craftsmen at Hublot. Does he actually meet with the horology experts abroad to discuss the design? “Yes, I am very involved in the creative process of designing one of my watches and it is a process I truly enjoy,” Wade said. “In 2012, I visited the Hublot headquarters in Switzerland and saw firsthand how they manufacture their watches and took part in the process.
I have always admired and respected Hublot. I am truly honored to be one of their U.S. ambassadors.”
Hublot, which also serves as the Official Timekeeper of the Miami HEAT, has been a proud partner of Dwyane Wade since 2011, when Dwyane was named an official Brand Ambassador. Off the court, Dwyane is celebrated as a philanthropist, having established Wade’s World Foundation in 2003, and is recognized as a global trendsetter. His sense of style makes him the perfect fit for Hublot.
Two HEAT fans you’ll see donning their Classic Fusion Dwyane Wade watches are Tracey and Ed Dikes, owners of Weston Jewelers, which proudly carries the Swiss Hublot timepieces. To try one on for size, visit Weston Jewelers at 1728 Main Street in Weston, Florida.
For more details, go to www.westonjewelers.com or call 954-389-7990.