A Dom Pérignon Toast to the Historic Surf Club Rebirth

By Robin Jay

Corks of Dom Pérignon popped in celebration on August 12, 2017, at the Le Sirenuse Champagne Bar – the historic heart of The Surf Club – just months after the unveiling of its grand restoration that harkens back to the Gilded Era glory days in Surfside, Florida.

How fitting that the world’s first (and finest) wine brand – named after its humble maker, the Benedictine monk Dom Pérignon – would symbolically christen the re-emergence of the original 1930s clubhouse, once the ballroom where the likes of Frank Sinatra, Dean Martin, Elizabeth Taylor and Tony Bennett sang and danced across its floors, and the retreat where Sir Winston Churchill relaxed by painting its adjacent seashore.

Diego Meraviglia Dom Pérignon Brand Ambassador in the U.S. Photo: Simona Maffei

“The humble beginnings of Dom Pérignon became the wine of royalty, including Louise the XIII in Versailles,” said Diego Meraviglia Dom Pérignon Brand Ambassador in the U.S. “450 years later, we’re still here today associating champagne with high living, with high value, with celebration, with the wine of kings and the wine of princes, the wine of luxury. And so it’s certainly apropos for celebrating the restoration of the iconic Surf Club, the playground to those many consider America’s royalty.”

A Look Back
The Surf Club was the brainchild of tire tycoon Harvey Firestone and his cronies Carl Fisher and Irving Collins, both fellow South Florida pioneers. One winter afternoon during the height of Prohibition in the late 1920s, the men were sailing aboard Firestone’s yacht, Marybelle, dreaming of the perfect place to build a private social club. They took one look at the striking Miami Beach coastline and agreed they had discovered the ideal location. Firestone hired architect Russell T. Pancoast to make their vision reality.

The Surf Club Debuts in 1930
On New Year’s Eve 1930, The Surf Club in Miami opened the doors to a vetted membership and soon became a gathering place for exceptional figures of the past century. Magnificent events – from poolside fashion shows and debutante galas to black-tie boxing nights and over-the-top parties – filled its social calendar.

The Surf Club in Miami has hosted history. It is an institution whose reputation looms large in the imagination of so many more people than can ever have visited it, let alone been members. When Harvey Firestone first had the idea of a new type of social club, he could never have imagined how enduring the appeal would be of what he would soon create.

Standing in the grand entry hall of The Surf Club, the model is wearing a Stella McCartney Bernice Silk Sequin Dress. The gown is embellished in luxurious silk with concealed back zip closure. Made in Italy. Available at Saks Fifth Avenue Bal Harbour.

Lounging at the iconic Champagne Bar at Le Sirenuse at The Surf Club, the model is wearing a Versace Asymmetrical Geometric Dress. This one-shoulder ensemble boasts artful embellished panels. Made in Italy. Available at Saks Fifth Avenue Bal Harbour.

Fast-forward to 2017. The creation of Four Seasons Hotel at The Surf Club combines the glories of the past with the possibilities of the future, bringing the next chapter of this legendary club to life.

On this same 9-acre stretch of oceanfront in Surfside, Florida, Four Seasons Hotel at The Surf Club today comprises 77 guest rooms, a selection of hotel residences, Le Sirenuse Restaurant and Champagne Bar, three pools, a pristine beach, and Spa and Wellness Center.

“The Surf Club’s success has always been determined by quality, passion and relaxed precision and that remains our priority today; being intuitive, exceeding our guests’ every expectation and creating memories that will last a lifetime,” said General Manager Reed Kandalaft.

Own a Piece of History
By bringing the iconic club back to life – complete with modern improvements and additions befitting of its elegant past – Four Seasons is offering those looking for an exclusive seaside hideaway the opportunity to own a piece of this legendary landmark.

Oceanfront guest room


The newly luxury expanded property now hosts the intimate, 77-room Four Seasons Hotel at The Surf Club, flanked by a pair of 12-storey transparent towers designed by Richard Meier. Within the glistening towers, you’ll find 119 private residences (which accommodate up to six bedrooms and 7,800 square feet apiece) and 31 one- and two-bedroom hotel residences that offer the perfect blend of the on-call amenities you’d expect from a grand hotel and private living.

Photographer: Hamid Kootval, DAS Model Management, Miami
Model: Kailin Brousseau,
DAS Model Management
Hair and Makeup Stylist: Tarrin Winn
Venue: The Surf Club, Miami
Coordinators: Kim Golightly, International Opulence,  Elliott Stares,
Elliott Stares PR Inc.
For a showing of available private residences at The Surf Club, contact Chris Soares
of Opulence International Realty at 305-439-0926 or chris@investinmiami.com.

A Dom Pérignon Toast to the Historic Surf Club Rebirth