Lavish Pop-Up Lodging
If you love the allure of pop-up restaurants, you’ll adore the exotic pop-up hotel concept that lets you choose the locale, interior décor, amenities and a whole lot more.
By Kelly Villasuso
Imagine a luxurious, fully-appointed canvas tent that harkens back to scenes from Out of Africa and makes you feel like an impassioned young Meryl Streep or a dapper Robert Redford. Now picture such a luxurious tent popping up on the fringes of the grounds of your favorite music festival, giving you unprecedented access and deluxe hotel amenities. Imagine a ginormous truck wheeling up near the site of a major sporting event, depositing temperature-controlled shipping containers ready to be transformed into gold-medal-worthy accommodations in the blink of an eye, right in the thick of the action. Imagine lunar-like bubbles popping up on the wide-open plains of the Bolivian Altiplano, created especially for your one-time stay. Imagine a pop-up hotel.
What’s a pop-up hotel?
A pop-up hotel is a type of accommodations set up to host guests for a temporary period in a location usually off-limits to traditional hotels. The pop-up hotel is the younger sibling of the pop-up restaurant, which gained popularity in the early 2000s and has grown into a larger-scope movement of customized luxury hospitality experiences, including gourmet-themed interactive meals and unique excursions, as well as bespoke pop-up luxury lodging.
Why has the pop-up hotel trend resonated with affluent travelers? According to pop-up hotel pioneer Mark Sorrill, founder of The Pop-Up Hotel in the United Kingdom, “As a society, we are increasingly focused on discovering truly authentic, worthwhile, satisfying and exciting experiences. Our hotel helps to deliver that experience by allowing guests to immerse themselves in the event 24 hours a day and ‘not lose the magic’ by transiting to remote locations for more traditional accommodations.”
Opulent Pop-up Purveyors
In addition to the Pop-Up Hotel brand, companies like Blink by Black Tomato — winner of the Best Innovation in Travel award at the 2017 Globe Travel Awards — are pushing the pop-up boundaries even further, offering affluent travelers the opportunity to design their own transient accommodations and experiences in virgin locales.
Learn more about this ever-evolving pop-up hotel trend by visiting the websites for The Pop-Up Hotel and Blink by Black Tomato or simply peruse the breathtaking photos of their respective accommodations provided here, including The Pop-Up Hotel’s luxury yurt, its glamorous Raj Tenthouse Suite, and the breathtaking exterior shot of Blink’s Dome Tents on the Uyani Salt Flats, Bolivia.