Moroccan Glamour

Comes To South Florida

The Northern African kingdom of Morocco is rich in culture, traditions and style.
 Imagine the type of woman born out of this desert oasis. A true vision — elegant, classic, yet strong — as though she was transported from a scene in a movie.

Casablanca native Asmaa Benkirane personifies this woman. She is the founder of Miami’s newest boutique Le Beau Maroc, a new upscale Miami-based boutique devoted to bringing authentic Moroccan beauty products and one-of-a-kind, handmade silk couture caftans to Florida’s elite.

The U.S. Premiere
Traditional of regal gowns worn by Moroccan tastemakers, the graceful 
caftans of Le Beau Maroc were unveiled for the first time ever in the United States at The Betsy Hotel – in a runway fashion show emceed by TV’s Project Runway star Emilio Sosa. The grand finale of a weekend honoring the empowerment of women, the fashion show featured real women of South Florida who have an unwavering commitment to serving the community.

To introduce you to a selection of these stunning gowns, as well as to some of the very special women who modeled them, South Florida Opulence arranged for an exclusive photo shoot at the historic Colony Hotel in Palm Beach (which, appropriately enough, is undergoing a major redesign to be unveiled in our next issue)!

The Vision of a Young Girl Comes True
A childhood fascination with the  elegance of her native country’s fashion influenced Asmaa to launch Le Beau Maroc, which in French means The Beautiful Morocco.

“As a child, I would watch my mother get ready to go out with my dad. She took hours upon hours to dress for events, weddings, parties and gala dinners. The result was exquisite,” Asmaa reminisced. “Even now, I can vividly remember admiring my mother as she took care of all the details — makeup, hair, shoes, clothing.

I was always trying to figure out what was happening, where she was going.” At 10 years old, Asmaa’s mother granted her wish and started taking her to runway shows and events. Now, as an adult, Asmaa’s dream of opening the fashion boutique has come true.

Le Beau Maroc carries the exclusive designs of Souad Chraïbi and Siham Tazi, who find inspiration from Western modernity while keeping the Moroccan cache. Their hand-designed caftans are artisan-made with haute couture silks from the houses of Dior, Valentino, Hermes, Pucci, La Croix, Yves St. Laurent, Jakob Schlaepfer and Ungaro. These silk, jersey, satin duchesse and silk chiffon masterpieces are embellished with precious stones, pearls, exotic beads and rare shells and take anywhere from 20 days to 4 months to complete.

“I’m truly bringing the crème de la crème to Miami!” said Aasma.“Everything at the boutique, from the furniture, to the colors, to the smell, will come from my country. When people step into Le Beau Maroc, they will travel to Morocco without a passport.”

Le Beau Maroc is located in Surfside at 9507 Harding Avenue just one block south of Bal Harbour Shops.  305-763-8847.

Mention The Betsy Community Fund during your visit and a portion of your purchase will be donated to this local charity which supports philanthropy, arts, culture and education.

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Moroccan Glamour