At Salone Internazionale del Mobile
By Robin Jay
The biggest date on the world’s furniture calendar falls in April, marking the start of the annual Salone Internazionale del Mobile, a week packed with events, exhibitions and presentations, where the crème de la crème on the international furniture design and manufacturing scene come together, according to Eleonore Cavalli, art director and communications head of Visionnaire which has set the bar at Salone del Mobile since 1961. According to Roberto Snaidero, President of the Salone del Mobile, Milano, the strong international importance of exports today was confirmed by the majority of attendees coming from abroad; Italy’s prime minister Matteo Renzi was in attendance of this year’s fair, marking the significance of the annual exhibit.
The Vision Behind Visionnaire
“My grandfather Vittorio was a clever and innovative man who survived WWII after being imprisoned by British soldiers in India for years,” Eleonore said. “He was an ingenious and dedicated man with a strong work ethic, always looking for ways to make life more enjoyable. He was an inventor of many winning technical solutions for sofas and beds, including the Lungarno internal structure.”
In 1959, Vittorio and Pompeo Cavalli in Zola Predosa started a company that developed expanded padded products for car seats. Together, they conceived the idea to use the materials to create construction systems for furniture. “The idea to explore different uses of polyurethane was revolutionary, yet in some ways very easy,” said Eleonore, who is also an architect. “ The country was ‘booming’ after the end of World War II. The reconstruction of several cities destroyed by bombs, along with strong economic development, pushed my grandparents to create new business opportunities. Hundreds of new houses needed to be built and furnished, and the polyurethane was the perfect material that could explore new shapes, function and needs of this Italian social revolution.”
Eleonore’s father, Luigi, expanded the company internationally in the 1970s and has made it the company it is today. “I have great admiration for my father; he is the most honest man I know,” said Eleonore.
This world-class luxury Italian furniture monobrand, known for its unique designs and aristocratic flair, sets Visionnaire apart from
other furniture makers in Italy. “It is precisely our cosmopolitan approach that led the brand to expand worldwide,” Eleonore said. “It offers flexibility, expert Italian craftsmanship, bespoke luxury design to the most exacting customers, from residential to hotels and other contract projects.”
This year, Visionnaire’s Hall 3 display was all about American Déco style. The Yacht Collection showcased daybeds, sofas, tables and chairs manufactured with UV ray resistant, waterproof materials for use in high humidity. “This is essentially outdoor furniture made for heavy duty environments, enhanced with precious details that can also be transformed into elegant indoor furniture.”
For more information about the firm’s latest furniture collections, visit the Miami showroom at 2063 Biscayne Blvd. Miami
or call 786-577-4370 www.visionnaire-home.com